Start with the property, not a template
Discuss your goals, timing, condition, and practical constraints before choosing a marketing approach. Ask for a written plan that explains the audience, preparation priorities, and launch sequence.
Make the presentation deliberate
Walk through the photography plan, room preparation, video opportunities, and the features buyers should understand. Agree on what will be prepared, who will do it, and the budget before work begins.
Connect exposure to useful feedback
Ask how your home will be presented online and how inquiries and showing feedback will reach you. Decide in advance when to review activity and which signals would prompt a change.
Evaluate the whole offer
Compare more than the headline price. Ask your agent to walk through financing, timing, concessions, contingencies, and the costs that affect your net proceeds.